What is ‘true’ name, image and likeness in college sports? The courts might end up deciding
Four years ago, the century-old model for college sports was turned on its head. College athletes began earning name, image and likeness money in 2021. It didn’t take long for boosters to exploit a loophole and weaponize NIL deals as a means to entice recruits and transfers. NIL collectives sprang up to manage the competitive field. Schools initially …